On World Creativity and Innovation Day, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum towards achieving the Sustainable Sustainble Goals (SDGs). It can harness economic growth and job creation, while expanding opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger. Human creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the twenty-first century.



Creativity drives our ideas and emotions, as well as our ability to connect, to question and to be understood. But culture and creativity are a lot more than an expression of our identities, they are livelihoods, careers, and economic opportunities for millions of people around the world, especially women, youth, and vulnerable groups. The creative economy has the power to drive sustainable development.


Plant The Seed - Unpack Your Thinking

Eduardo Kobra

Lets step back in time an explore an extraordinary example of creativity and innovation of artist Eduardo Kobra and the mural he created for the Rio Olympics in 2016. He created 30,000 square foot (2787 square meters) wall mural. Titled Las Etnias (The Ethnicities), stands a staggering 50 feet (15 meters) tall and can be found in Rio’s port district. The graffiti drawing features five faces from five different continents that represent both the five Olympic rings as well as the cultural diversity of the games. Kobra, 40, from Sao Paulo, worked on the piece for two months, and during that time, the street artist used 100 gallons of white paint, 400 gallons of colored paint, and 3,500 cans of spray paint. If confirmed by the Guinness Book of Records, Kobra’s beautiful artwork will be the world’s largest mural completed by a single man.


  1. Look closely and explain some of the things that catch your eye in the mural?
  2. Explain the use of colour? What do you think the colours are representing?
  3. What message do you think the artist is trying to get people to think about?
  4. If you could create a 6th Indigenous person from a continent in the world to add to the mural. Who would it be and why? Design and draw the 6th part to the mural.

Modelled Thinking

Here is my thinking – Bronwyn Joyce The Global Write Creator

Let's Write

Prompt 1

100 Word Challenge

Look closely! Use the picture and write a piece in just 100 words. You can write a story, a description or even a persuasive piece. Be creative and see what magic you can produce in just 100 words. Upload your writing to The Global Write Wakelet Gallery. Be Creative!

Prompt 2

After watching the video clip and using the #IamCreative develop and create your own video to promote creativity and innovation as a way of changing the world. If you can’t make a video create a digital poster using Canva or Buncee or just design your own personalised poster using you own expressive way to present you message.


Prompt 3

Our final prompt comes from https://www.daysoftheyear.com/days/world-creativity-and-innovation-day/ who have shared the following things that you can do to be innovative and creative. We would love to see your ideas on The Global Write Wakelet. Don’t forget to share with us. 


Share Innovative Ideas 

Got an idea for your local town or municipality? Send the suggestion to them and let them know how it could benefit others in the community.

Got a new plan for your own personal life? Set it in motion and see where that creativity can go.

Visit a New Culture 

Sometimes, innovation and creativity come from seeing something from across the world that could be done better in our little corner. Learning about the way different people groups and cultures across the globe do things can help not only foster respect for others but also generate incredible ideas. Whether just “visiting” by watching a documentary or actually going to a new place, this will help to promote creativity and innovation.

Wakelet Gallery

Share your stories, thinking and posters with us at our Global Write Wakelet Gallery

Step Out, Innovate and the SDGs

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